A new design experiment I worked on: the L’Escape Hotel website. I wanted the site to feel like entering the hotel itself: cinematic, elegant, and a little theatrical. The experience starts with a video-framed intro and slowly opens into the main page, where the architecture guides the layout, the rooms move like chapters, and every interaction has a sense of intention. Instead of a standard showcase, the goal was to build an atmosphere — a smooth, immersive flow where visuals, motion, and storytelling work together to create the feeling of a Parisian escape the Heart of Seoul.